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BrandliftMed Digital Marketing has helped dozens of dermatology practices just like yours grow their businesses exponentially with our proven tactics and creative marketing.
Search engine results are competitive, yet it’s important to maintain high rankings. Many companies offering SEO either don’t have a proven track record or don’t know your industry well enough to unlock the full potential of your website and your market.
So, what’s the solution? You need an SEO team that knows your industry and has the expertise to put together an effective, results-driven plan on your website, also while enhancing your overall online presence. We know what and how people are searching for the services you offer and how to attract traffic from search engines and turn it into foot traffic into your practice.
We work with dermatology and aesthetic practices to help reach target sales goals with medical and cosmetic treatments. We only work with one practice per city so we can focus exclusively on your business.
Experience in the dermatology space is paramount so that your team does not have to train your agency on what procedures are, what is legal, and how to effectively stand out amongst the competition. Leverage our experience and ideas to help you grow your business efficiently without all the headaches. SEO or search engine optimization is one the most powerful marketing tactics for a dermatology/ cosmetic dermatology practice. Searching on google is how most people research and find their medical providers and a good SEO strategy is what can help your company be positioned above your competitors in the google rankings.
Whether you are a single office or multiple locations we are the best in the business for getting results! We offer affordable packages for SEO and Google ads for dermatologists. Just book a call with us and we will outline the best package for your business.
See our FAQ’s below to find out more about how SEO works and common questions. SEO required many factors with your website and general web presence to be aligned to send the right signals to Google’s algorithm. We will do an upfront analysis of your website, your web presence and your local market before prescribing the right package for you.
Hire a team of experts that care about your business goals and can help your practice rise to the top of search engines for the most sought after keyword searches in your market.
We are a Google Partner company specializing in search and display advertising. Leverage data and effective digital campaigns to attract people that are interested in your services.
We use data to help pinpoint the biggest marketing opportunities for your practice and execute on those goals with ease.
We have been helping dermatology & aesthetic practices market successfully online since 2015. Through years of testing and spending millions of dollars on advertising, we have developed an effective, fool-proof system that any dermatology practice can utilize.
We work very closely with our clients to pinpoint the keywords that will bring the most value to their business. See our case studies to see how we have helped practices dominate search engines. We strive to be great business partners that add as much value as possible to every relationship.
Dermatology websites rank well when they have deep, specific content for each treatment and condition they address. Your prospective patients are searching for solutions to specific problems: acne, eczema, psoriasis, rosacea, skin cancer screening, Mohs surgery, and cosmetic procedures like laser resurfacing, chemical peels, and CoolSculpting. Each of these represents an independent ranking opportunity that a single “services” page cannot capture.
We build keyword maps and content plans that cover your full clinical and cosmetic scope of practice. For each major category, we identify the specific search queries your prospective patients use, the pages your competitors have that you do not, and the content structure that produces page 1 rankings in your market. From that foundation, we build or optimize dedicated pages for each category.
Most dermatology patients search for a provider within their geographic area, even for cosmetic procedures that would justify traveling further. Ranking for geo-specific queries like “dermatologist in [city],” “cosmetic dermatology [city],” and “skin cancer screening near me” requires a combination of on-page geo-targeting, local citation authority, and a fully optimized Google Business Profile.
We build local SEO programs that put your practice in the map pack results that appear at the top of the search results page, as well as the organic results below them. For multi-location dermatology groups, we manage a coordinated local SEO strategy that builds each location’s authority independently while maintaining brand consistency across all locations.
Every program is built to the specific competitive landscape of your market. Here’s what’s included from day one.
We map out the complete keyword universe for your practice, covering both medical and cosmetic dermatology. This includes condition-specific queries (acne, eczema, psoriasis), treatment-specific queries (Mohs surgery, laser, Botox), and location-specific queries for every city or neighborhood you target. This map becomes the content roadmap for your entire SEO program.
We optimize every existing page on your site and build out the pages that are missing. Each page is written to a depth that satisfies Google’s content quality requirements and answers the specific questions your patients are asking. Medical dermatology pages require clinical accuracy; cosmetic pages require both clinical credibility and compelling patient-benefit framing.
We optimize your Google Business Profile and build your local citation profile across the most authoritative healthcare directories, including Healthgrades, Zocdoc, Vitals, WebMD, and the American Academy of Dermatology directory. We also implement a systematic review generation program to build your rating on Google.
Google applies heightened scrutiny to medical content under its E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness). We ensure your site demonstrates the credentials, citations, and attribution that satisfy these requirements, which is particularly important for content touching on skin cancer, medical procedures, or prescription treatments.
Dermatology SEO requires both medical content expertise and healthcare-specific technical knowledge. Google applies stricter quality standards to medical content, which means shallow or inaccurate pages are unlikely to rank well regardless of other optimization. It also means the content needs to meet clinical accuracy standards, which requires writers who understand the subject matter. We specialize in healthcare SEO and write all dermatology content to clinical accuracy standards.
Medical and cosmetic dermatology attract different patient profiles with different search behavior. Medical dermatology patients are often searching by condition (“eczema treatment,” “psoriasis doctor near me”). Cosmetic dermatology patients are searching by treatment or outcome (“laser resurfacing,” “chemical peel near me,” “best cosmetic dermatologist in [city]”). We build separate content and keyword strategies for each category within the same overall SEO program.
Yes. Large dermatology groups often have the advantage of brand recognition and domain authority, but they frequently underinvest in location-specific content and local optimization, which creates opportunities for independent practices. We have helped independent dermatology practices outrank regional chains in local search results by building stronger local SEO foundations and deeper location-specific content.
Yes. Many of our dermatology clients run both channels simultaneously. SEO builds long-term organic authority; Google Ads delivers immediate, controllable lead flow for high-value cosmetic procedures. Running both together gives you complete search visibility and reduces dependence on any single channel. We manage both and report on each channel’s patient acquisition contribution monthly.
Depending on the state of your website, once our work starts you can normally expect a 10%-30% increase in your traffic within 2 months. After auditing your website we will be able to give you a more accurate forecast. SEO or search engine optimization for a dermatology practice can take some time to start seeing results. It depends on several factors– your local market competition, keyword competition and your website authority. So the answer may be different for each business we consult with. However after analyzing these factors that pertain to your business we are usually able to give an accurate forecast. Normally you can see a noticeable difference in inquiries in a 3 month time frame and then rankings and results will be improved on over time.
We have been working with dermatologists and cosmetic dermatology practices since 2015 and have been providing SEO services since 2013. Where we differentiate ourselves is in the quality of our work and the results we get. Our clients have consistently gotten high rankings on google across all of their main services over time and we will show you our results in your initial call. We also strive to educate our clients on what tasks are being done and how our efforts contribute to the SEO growth of their businesses. Many of our clients that have worked with other agencies say they don’t know what they were getting for their money.
High rankings on Google are awarded to websites with a combination of informative, relevant and in-depth content on your website, mentions from around the web (back links), reviews and a number of other factors. The first step is to audit all of the major factors that Google’s algorithm looks at and then to map our a plan to out-do your local competitors. Experienced SEO’s can help execute this and forecast how long it will take and what results to expect
SEO can range in cost from $1000 per month to over $3000. Depending on your budget we will be able to provide better results in a shorter amount of time. It also depends on how many locations you want to push at once. We see other companies offering SEO as low as $200 per month, but realistically how much is someone going to do for you for that low of a budget and what quality of work will you be getting. We provide high quality content from writers that know your industry so you can rely on us to enhance your brand not diminish it.
Being on top of Google in you local area is the best way to get qualified, interested customers in a short amount of time. Google ads for dermatologists is a tool that can help get position you on top in a matter of days, not months. It also gives you control of where you business shows up on google as apposed to SEO which may be limited to a closer geographical radius. So you can attract patients from a wider area. There are also a lot of ways to waste money with Google Ads. This is where many agencies fall short. Brandlift will build a solid foundational strategy for your google ads and monitor with a fine toothed comb to help maximize your results.