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AOB Med Spa- AOB Med Spa is a multi-location medical spa in Denver. Brandlift managed AOB Med Spa’s digital marketing spending and creative for two years for 2 locations before the company sold to new owners and exited. During that time we were able to deliver the goods with performance based, seasonal marketing campaigns.
Digital advertising was scaled from $3k per month to $15k per month with consistent results.
Campaign results for one month:
The conversions above are the number of people that requested a consultation through a form and we tracked additional leads our phone call tracking “call source”.
Month of October:
Ad Spend= $7806
Appt. Requests: 96
Phone Calls Leads: 75
Avg. cost per lead: $45
Close Rate: 45%
Avg. Customer Value: $675
Estimated ROI= $115,425
RETURN ON INVESTMENT: 1468%
SEO: We were tasked with the Search engine optimization of a brand new website working with a new domain and all of the current results of the organic traffic. The client's goal was to increase their sales via SEO and paid search advertising.
The approach we took was first to research the top searches related to their business in their area. Next we analyzed the current rankings and what their competitors were doing. We then worked on writing optimized title tags, meta descriptions and copy of every page of the website with a focused keyword strategy.
Phase 2 was to approach how to rank for various categories. We developed a targeted blogger outreach program that was aimed at increasing the website’s backlinks and online conversations about their brand. Using an effective backlink strategy and tactics builds the overall trust and authority signals of your website has on the web and helps your content to rank easier.
SEO Results:
Keyword: Medical Spa Denver
Coolsculpting Denver
Hydrafacial Denver
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